Getty images: Moving the world
Getty Images is a household name—so much so that it almost feels like a consumer-focused business. Their customers, however, are made up of the world’s largest media companies, massive agencies of record, Fortune 500 businesses, and more. Getty’s relationships, track record, and unmatched library of archival and creative photography make it a top-tier creative business. My role at Getty was to bring that excellence to the message.
Through my team, I partnered with Getty photographers, creative directors, product leaders, to create hundreds of creative assets and new UX web experiences. My approach and directive was simple:
The Getty Images Mission
Bringing the Getty Images quality to bear across the world for our customers and clients was an exciting challenge for a number of reasons. From industry publication print ads to sales-enablement one sheets and engagement emails, I had to maintain the Getty brand while underscoring the value to our customers. Here are a few examples I’m proud of.
A COUPLE PRINT ADS HIGHLIGHTING GETTY’S BRAND
LANDING PAGE FOR MEDIA MANAGER—GETTY IMAGES’ CUSTOM DIGITAL ASSET MANAGEMENT SOLUTION
A ONESHEET FOR THE FIFA WORLD CUP AND A FEW ENGAGEMENT EMAILS
ISTOCK: IMAGERY FOR EVERYONE
While Getty Images proper was a heavy focus of the business, our sister brand iStock brought the same approach to creative imagery to a much more attainable price point. My role was to bring the message of quality and clear, straight-forward licensing to small businesses, boutique agencies, and even some consumers and entrepreneurs. Below you’ll see some email, banner ad, and video examples that helped to drive tens of thousands of dollars in new money—all while bringing world-class stock photography to our core customers.
MY ROLE AT GETTY IMAGES
Creative strategy
UX content design
Copywriting and marketing content
Voiceover scripting
Podcast production
Strategic research and market analysis